Because digital technology evolves so quickly, a website that was up-to-date only a short while ago may seem outdated now. A new website design may be crucial for your company to reach its full potential while setting itself apart from its competition. Included below are some common issues with present-day company websites. If your website lacks the essential components listed below, it may be in need of a redesign.
Since a company’s objective, products, offers and services change with time, your webpage should present the most up-to-date, accurate image of your business. Your website design should reflect not only your company’s online presence but also its overall identity. With a professional website, digital marketing can potentially become the primary tool for generating revenue. If your web
site fails to yield new leads, attract relevant traffic or contribute to the overall business development of your company, then you should consider a redesign.
Over time, online audiences become more and more technologically savvy. Providing a fluid web design enables your website’s navigation to be well-organized and easy to understand. If users fail to adapt to your website’s navigation quickly and easily, they may become frustrated and leave. In this case, a redesign may include trouble-free navigation, improved engagement and increased internal links.
A responsive web design not only includes effortless navigation but also relevant and up-to-date content. Outdated website content deters potential leads and ranks lower on Google if it provides inaccurate data or irrelevant information. Unfortunately, clients may not feel valued if your online services fail to meet certain criteria. On the flip side, providing updated, relevant content ultimately shows that you care about informing your users and tending to their needs as customers.
Consistency is key when it comes to establishing your business’ online presence. Even if your business utilizes social media, pours into marketing efforts, and efficiently responds to customers’ needs, a confusing or inconsistent website design may prevent a customer from fully committing to your business. A fluid web design includes a consistent digital appearance so users can recognize and trust your business. Failing to use a common image, color scheme or layout across all platforms provides an inconsistent experience for users, signaling the need for a redesign.
According to Search Engine Journal, 93% of every online experience begins with a search. SEO, or search engine optimization, increases exposure to your company’s website and assists in establishing your online presence. The primary factors that Google uses to rank websites regularly change, so SEO, which assists with marketing efforts, may give your website the boost it needs to appear on the first page of Google.
In 2015, Google updated its search algorithm to boost mobile-friendly websites higher in users’ search rankings. Due to the rise in popularity of mobile devices, smartphone usage stands as the primary source for media consumption among users. Consider the way your company’s website appears on a mobile phone. Are there confusing symbols or displaced links that appear? If so, your website may be in need of a new design. Businesses today must provide a responsive web design on mobile platforms since most users prefer tablets and smartphones over desktop computers.
These tips will assist you in considering whether your website is ready for a redesign. Since every company is unique, there may be additional factors that influence your decision. After reviewing your current site, you may find that a redesign will help you achieve your long-term business goals and place your company ahead of the competition.