In the past, the most effective marketing campaigns surfaced among print newspapers, billboards and radio ads. However, the rise of new technological practices has shifted advertising to the digital sphere. By marketing a brand using social media, companies connect on a greater level with consumers while improving their brand’s online reputation. Platforms like Twitter, Facebook and Instagram keep companies up to date with the newest marketing strategies and improve their website’s Google ranking when searched. The following reasons validate why a strong social media presence benefits your company today and in the long run.
A study conducted by Texas Tech University reported that consumers show loyalty to the brands they follow on social media, choosing these brands over those that lack a strong media presence. Whether you share an inspirational weekday quote or an update of your business’ newest project, active posting boosts your online presence, enabling you to regularly communicate with consumers. By posting to your company’s social media profile, a like, comment or share from any user spreads your brand’s message among that user’s followers. Consequently, these likes and shares create a domino effect which ultimately yields more followers that evolve into loyal consumers.
When Twitter users buzz about a certain product or company, other users and search engines view the company being discussed as authoritative and respected. Similar to spreading awareness, when users share your content, their followers are likely to visit your webpage, increasing web traffic to your site. Including links to your social media platforms serves as an important aspect of SEO, or search engine optimization, a marketing strategy that improves your company’s website ranking in a google search. Because of this, social media marketing provides more opportunities for people to access your website through posts and shares. And when people increasingly visit and talk about your website, search engines notice your company’s media influence and place it higher in their search rankings.
Have you considered that you have the ability to market your business just as well as Coca-Cola or Nike? On social media, it’s more than possible. By providing creative, relevant content, users engage and trust in your business, regardless of the number of your likes and followers. The makeup of social media platforms ensures that your business can access the same features and tools as major brands, allowing you to level your brand with bigger names. On the other hand, social media enables you to observe your competitors’ marketing strategies. By noting not only their achievements but also what they lack, you can transform your marketing model to fill their gaps and stay ahead in the game.
Until recently, business’ relationships with consumers stood as a one-way channel, where consumers viewed ads and formed opinions about the brand based on these ads. Now, social media provides a two-way channel that enriches the relationship between businesses and users. By monitoring what your followers like, share and tweet, your company can create posts tailored to their specific tastes. Additionally, posting relatable, engaging content shows users that an authentic group of people composes your company’s posts, not a large, untouchable corporation.
When your company tends to customers’ needs using social media, users know that you hear their voice and ultimately feel valued by your company. Feedback on social platforms allows your business to provide personable assistance to consumers. Attentiveness to customer’s concerns can transform a negative customer experience into a positive one. For example, a customer tweeting to your business about a defective product provides your company with the opportunity to respond publicly to resolve the situation. As a result, the consumer will think highly of your business and tell others about your exceptional customer service instead of fuming over the initial problem.
Expensive print ads reach widespread audiences but don’t always merit high return rates, unlike social media targeting. Most social media platforms help you seek out your target audience by providing specialized targeting options. For example, your company can tailor multiple ads on Facebook to reach audiences in different locations or people who behave a certain way. Also, participating in trending topics, sharing popular content and creating posts cohesive with followers’ interests assists your company in targeting certain users to interact with your brand.
Social media marketing offers a low-cost channel to advertise your company’s content, saving you money that can be redirected into other budgets. Twitter and Facebook charge nothing to create a profile and offer an inexpensive way to communicate with users. By linking these profiles to your company’s website, you provide multiple media platforms for a consumer’s use with little to no cost. If you’re hesitant to dive into the social media sphere due to lack of experience, consider hiring a public relations specialist to run your Facebook or Instagram account to exhibit the best aspects of your business. Even with a specialist’s help, social media marketing stands as one of the cheapest and easiest ways to promote your business.
The vast majority of businesses already utilize multiple social media platforms to market their business daily. Using an inexpensive, quick method of communicating with consumers is one of the best ways to elevate your company to its highest potential. Don’t hesitate to ask a PR specialist about how you can improve your business by using social media.